There seems to be a fine line between sharing personal information on social networking sites and privacy and security issues. Every social networking site has its own policies, and they can be found on their websites. Also, be careful about how much personal information you share in your profile. I am suddenly being bombarded...
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A business owner group I belong to met today and I just had to write some of the conversation down. One of our members just won New Business of the Year Award from the local Chamber of Commerce. Cool. I asked if he had done a press release. He told me that the PR...
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Most of us know that those who market aggressively in a tough economy are the likeliest to survive the downturn and emerge even stronger on the other side. But even more important than aggressive marketing seems to be smart marketing. I have been talking to a lot of business people about what they are...
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In today’s economy, marketing is more important than ever. But you have to be smart about how you are spending your marketing dollars. A marketing plan is key — here are a few questions to get you started. Answer them in writing and you will have the “bones” of a good marketing plan: Who...
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This is an answer I posted on the social networking site, Ask Liz Ryan. The original question was from a business owner who wanted to stop marketing in print and concentrate only on on-line marketing. Thought it might be a good addition to my blog As a marketing person, who concentrates on websites, I...
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Business people are hearing more and more about blogs. Those who are not utilizing this powerful marketing tool are missing a golden opportunity to become a credible source of knowledge on their products or services. Think about it. When you buy something, don’t you want to buy it from someone who knows the ins...
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