Confusion, boredom and disbelief are three of the cardinal sins of writing.
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Confusion, boredom and disbelief are three of the cardinal sins of writing.
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"...if you have done anything worth mentioning to anyone, you should write a Press Release."
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A business owner group I belong to met today and I just had to write some of the conversation down. One of our members just won New Business of the Year Award from the local Chamber of Commerce. Cool. I asked if he had done a press release. He told me that the PR...
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Here is an article I found on the Inside CRM website on social media sites: ”50 Social Sites That Every Business Needs a Presence on” (Terrible grammar, but good article http://www.insidecrm.com/features/50-social-sites-012808/
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...while social networking grows and morphs and grows again, most business people would be foolish not to at least test the waters and get involved on some level. The 180 million registered users on FaceBook and the 1.2 million unique visitors to Twitter are just too powerful to ignore.
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Most of us know that those who market aggressively in a tough economy are the likeliest to survive the downturn and emerge even stronger on the other side. But even more important than aggressive marketing seems to be smart marketing. I have been talking to a lot of business people about what they are...
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In today’s economy, marketing is more important than ever. But you have to be smart about how you are spending your marketing dollars. A marketing plan is key — here are a few questions to get you started. Answer them in writing and you will have the “bones” of a good marketing plan: Who...
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This is an answer I posted on the social networking site, Ask Liz Ryan. The original question was from a business owner who wanted to stop marketing in print and concentrate only on on-line marketing. Thought it might be a good addition to my blog As a marketing person, who concentrates on websites, I...
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In the world of marketing, this is not a rhetorical question. If you are spending money to market your products and/or services, and are not telling your audience exactly what you want them to do, they will probably do nothing. This is true in the world of print. A call to action is...
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I admit it, I’m hooked on the AMC series, “Mad Men.” The program follows a fictional ad agency in the early 1960’s. As a child of the 60’s, what I find most fun is the accuracy of the set design, the clothes, and some of the attitudes portrayed. I am especially interested in one...
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