In today’s economy, marketing is more important than ever. But you have to be smart about how you are spending your marketing dollars. A marketing plan is key — here are a few questions to get you started. Answer them in writing and you will have the “bones” of a good marketing plan: Who...
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This is an answer I posted on the social networking site, Ask Liz Ryan. The original question was from a business owner who wanted to stop marketing in print and concentrate only on on-line marketing. Thought it might be a good addition to my blog As a marketing person, who concentrates on websites, I...
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