Whatever works…
A business owner group I belong to met today and I just had to write some of the conversation down. One of our members just won New Business of the Year Award from the local Chamber of Commerce. Cool. I asked if he had done a press release. He told me that the PR guys he knew believed that press releases were a waste of time – it was too much like tooting your own horn. Instead, he purchased a full-page ad in a local newspaper in the name of his family to congratulate him on his award. He said it was less like tooting his own horn. Really?
He also told me that not every business should bother with a website! (He knows I do websites 
Especially restaurants, as they were found by word of mouth or magazines. Interesting… Over the weekend, my family was over and we wanted to order food. The first stop – the Internet. We looked at menus, prices, delivery areas and even maps. I have to admit when friends invite me to a restaurant, my first stop is the website to see prices, location, menu items and even to give me an idea of what the place looks like. It is the same for most of my friends.
Then he told me that most social networking sites were a waste of time, especially ones that didn’t have hundreds of thousands of members. He uses MySpace and believes that is the only viable site for his type of business (music teacher). FaceBook? Not so much. Twitter? He believes that is a flash in the pan, telling me that there will soon be another “next big thing” and Twitter will disappear. Maybe…
I guess I was a little miffed because he had just trashed what I do. I have been a marketer for 20 years and I have enthusiastically embraced Social Networking as a marketing strategy. (In fact, I have been asked to speak to a group SCORE counselors on the subject. ) I not only write Press Releases for newspaper outlets, but for the Web – with the ability for readers to comment. I write blogs – for myself and for clients. While I still do print ads and articles for newspapers and magazines, I am focusing my efforts on getting up to speed on online media, including FaceBook, Twitter and other smaller online groups (which have actually generated more business for me, personally).
If his marketing efforts are working, who am I to say they are wrong for him. However, I believe that as business owners and marketers, we should look at all of the options, dismiss none of them out of hand, and find the combination that works for us and our business. And we have to be flexible enough to adopt the “next big thing,” even if it is transient and supplanted by another “next big thing.”
[...] Whatever works… @ thewordpro.com [...]
Thanks u r information
its very useful
Thanks for posting about this, I would like to read more about this topic.
thats funny
Great information. It’s really useful. Thanks
really loved the article added to my favourites
Thank you very much for that great article
Wow, what a lengthy and in depth article but full of useful information
I added your blog to bookmarks. And i’ll read your articles more often!
I do know this was a very interesting post thanks for writing it!
I liked it. So much useful material. I read with great interest.
????????????? ?????…
Cool. I asked if he had done a press release. He told me that the PR guys […….
Buy:Lipitor.Female Pink Viagra.Ventolin.Female Cialis.Advair.Benicar.Acomplia.Zetia.Aricept.Wellbutrin SR.Prozac.Nymphomax.Amoxicillin.Zocor.Seroquel.Lasix.SleepWell.Lipothin.Cozaar.Buspar….