“Twitter Forces Marketing Strategy Switch.” This August 16, 2009 Chicago Tribune headline confirmed that my talk two days later was on a very timely subject. The Tribune article proclaimed that there had been 21.2 million Twitter visits in the U.S. in one month (July 2009), and while only 26% of companies polled were currently...
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There seems to be a fine line between sharing personal information on social networking sites and privacy and security issues. Every social networking site has its own policies, and they can be found on their websites. Also, be careful about how much personal information you share in your profile. I am suddenly being bombarded...
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A business owner group I belong to met today and I just had to write some of the conversation down. One of our members just won New Business of the Year Award from the local Chamber of Commerce. Cool. I asked if he had done a press release. He told me that the PR...
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During a marketing meeting with other business owners, we were discussing social networking. One of the members said we should invite someone to the group who could tell us how to make money with social networking. I admit that I was mildly surprised by the comment. While making money is obviously the goal,...
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Here is an article I found on the Inside CRM website on social media sites: ”50 Social Sites That Every Business Needs a Presence on” (Terrible grammar, but good article http://www.insidecrm.com/features/50-social-sites-012808/
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...while social networking grows and morphs and grows again, most business people would be foolish not to at least test the waters and get involved on some level. The 180 million registered users on FaceBook and the 1.2 million unique visitors to Twitter are just too powerful to ignore.
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I admit it, I’m hooked on the AMC series, “Mad Men.” The program follows a fictional ad agency in the early 1960’s. As a child of the 60’s, what I find most fun is the accuracy of the set design, the clothes, and some of the attitudes portrayed. I am especially interested in one...
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Why use a Professional Writer and Graphic Designer? After all, you are the one who knows the most about your product or service. You are also familiar with marketing copy and images. You have been bombarded from birth with marketing messages. You know when a marketing message works … and when it...
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Business people are hearing more and more about blogs. Those who are not utilizing this powerful marketing tool are missing a golden opportunity to become a credible source of knowledge on their products or services. Think about it. When you buy something, don’t you want to buy it from someone who knows the ins...
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Several years ago I was asked to help a young man and his wife market their cleaning business. They offered general cleaning, window cleaning and small handyman-type services. At the time, they were dropping photocopied black and white flyers off on the doorsteps of local homeowners, but it wasn’t working. They had successfully identified...
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