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The identity of a company is crystalized in the form of a
logo and logotype.
According to Wikipedia, the "logo's design is for immediate
recognition, inspiring trust, admiration and loyalty and an
implied superiority."
The logo must be appropriate
to your company, reflecting not only your type of industry,
but also your approach to your business. It must be
aesthetically pleasing. Finally, it must be easy to
reproduce on all of your marketing materials and easy for
viewers to look at and to remember...
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Web banner for an Auction House
Web banner for a referral group
Web banner for another referral
group